THE 2005 Super Floral Show will hit Houston, TX, on June 22 to 25, bringing volume buyers of floral, foliage, tropicals and hardgoods to the George H. Brown Convention Center. The business-to-business event will feature 60 categories of products from more than 400 exhibitors.

  Get a taste of the international at the Floating Flower Market, a new addition to the show. It highlights three different European merchandising concepts. Based on Amsterdam's Floating Flower

Market, an example of loose color blocking will mimic that used in Spain and France, and another represents very strict German color blocking.

 Another new event for this year's show is "Breakfast With The Experts," a series of interactive sessions on key issues. Topics for the sessions are: Exceeding Customer's Expectations; the "Floating" Flower Market; Transportation Companies Speak; Labeling, Signage And Advertising Of Containerized Plants; and Color Watching. All sessions will take place on June 25 at 8 a.m.

  But kicking the show off, as always, is the keynote breakfast, which will take place on June 23 at 8 a.m. Keynote speaker Jeff Tobe, author of Coloring Outside The Lines: Business Thoughts On Creativity, Sales And Marketing, will challenge attendees to step outside their comfort zones and use creativity to position their stores and floral departments.