HOUSTON (FNS) -- Consumers see the colorful blooms, but they look for knowledgeable floral associates in making purchasing decisions. Supermarkets who respond to the demand for customer guidance benefit from blossoming sales and an ability to upsell customers on higher-ring items, a panel of three floral retailers said here at Super Floral 2005.
Retaining trained personnel in the supermarket industry has long been a challenge. However, floral has a better

chance than most in-store departments to attract people, since plants and gardening are also