NEW YORK -- Giving customers just a little information can pay off big in floral sales, one industry expert told SN.

  A floral designer or anyone who has taken Floral Arrangements 101, for that matter, can take a bouquet of mixed flowers and show you three different ways to use them, said Terry Johnson, president, Horticultural Marketing Resources, a Mission Viejo, Calif., marketing and consulting firm.

 "People know hundreds of ways to enjoy tomatoes. Why not give them a couple of different ideas about how to use flowers?" he asked